An Important Update About Marsh Pig
Marsh Pig is no longer made in Norfolk.
Marsh Pig has been part of The Norfolk Deli story for many years. We first came to know the business when its charcuterie was being made here in Norfolk, and it was precisely that combination of local production, quality and provenance that made Marsh Pig a natural fit for The Norfolk Deli.
In 2026, following changes to the business, production of Marsh Pig products moved outside Norfolk.
That change matters to us.
At The Norfolk Deli, Made in Norfolk means made in Norfolk. It does not mean a product that was once made here, originated here, continues to use a recipe developed here or retains a historical connection with the county.
For that reason, we no longer classify Marsh Pig as a Norfolk-made producer and Marsh Pig products are no longer included within our Made in Norfolk range or our Norfolk Hampers.
We have retained this Producer Hub page because Marsh Pig was part of Norfolk's food and drink story — and part of The Norfolk Deli's story — for many years. We believe that history is worth preserving, while being equally clear about where the products stand today.
The Marsh Pig Story
From a Norfolk charcuterie producer to a British charcuterie brand
Marsh Pig built its reputation producing traditionally cured, air-dried meats in Norfolk.
For many years, its combination of carefully cured meats, distinctive flavours and Norfolk provenance made it exactly the kind of independent food producer we wanted to champion.
That was why Marsh Pig originally appeared within our Norfolk producer collections and why its products found their way into our shop, cheeseboards, grazing selections and Norfolk hampers.
The business subsequently changed, and in 2026 production moved away from Norfolk.
Marsh Pig therefore remains a brand with Norfolk origins and history, but it is no longer a Norfolk-made product.
Why We Originally Chose Marsh Pig
When we choose Norfolk products, provenance is only part of the story. The food also has to be good.
Marsh Pig earned its place on our shelves through charcuterie that offered:
- Traditionally cured, air-dried meats
- Well-balanced seasoning
- Depth of flavour without unnecessary complexity
- An excellent accompaniment to British cheese
- Products well suited to cheeseboards, grazing and entertaining
Combined with the fact that the products were being made in Norfolk, Marsh Pig was a natural fit for The Norfolk Deli.
What Has Changed?
The important distinction is not that the Marsh Pig name or its Norfolk history has disappeared. It hasn't.
What has changed is where the products are made.
For a business such as ours, that is significant. We have spent years helping customers discover food and drink genuinely produced within Norfolk, and we think descriptions such as local, Norfolk produce and Made in Norfolk should mean something.
A recipe can originate in Norfolk. A brand can have been founded in Norfolk. A product can have years of Norfolk heritage.
But if it is no longer produced here, we don't believe it should be presented to our customers as Made in Norfolk.
Why Does Marsh Pig Still Appear on The Norfolk Deli Website?
Because history doesn't need to be rewritten when circumstances change.
Marsh Pig was a Norfolk producer. We stocked its products for many years and it formed part of the independent Norfolk food scene that The Norfolk Deli exists to promote.
Removing every reference to that history would make little sense.
Instead, we would rather be transparent: preserve the story, explain what changed and allow our customers to make their own informed choices.
You may therefore continue to find Marsh Pig products within relevant broader collections such as Pâté & Charcuterie, but you will no longer find them classified by us as Norfolk-made products.
Our Position on Provenance
Provenance isn't a marketing phrase to us.
When we say a product is Made in Norfolk, we mean that it is made in Norfolk today — not that it used to be.
Businesses change. People retire. Companies are sold. Production arrangements change. None of that removes what came before, but sometimes it changes how a product should be described.
We think customers deserve to know when that happens.
Made in Norfolk means made in Norfolk.
