Our Norfolk Hamper Pledge

When we say “Norfolk hamper”, we mean Norfolk

At The Norfolk Deli, “Norfolk hamper” isn’t a marketing phrase – it’s a promise.

The Norfolk Hamper Pledge is our commitment that when you choose a Norfolk hamper from us, you’re genuinely supporting Norfolk makers, Norfolk flavours, and the Norfolk economy.

What is The Norfolk Hamper Pledge?

Our Norfolk Hamper Pledge is a simple, non-negotiable standard for every hamper in The Norfolk Hampers Collection:

  • 100% Norfolk-made products
    Every food and drink item is made in Norfolk – not just “packed in Norfolk” or “designed in Norfolk”. If it says “Norfolk Hamper” on our site, the contents were created here.
  • Named producers, never anonymous “factory brands”
    Every product comes from a real producer you could look up and visit – from small batch chutneys and bakes to cheeses, gins and coffees. We celebrate them by name on our site and in your hamper.
  • Fairly paid local suppliers
    We pay fair prices to Norfolk producers so they can thrive, employ local people and keep making world-class food and drink.
  • No bulk “filler” products
    No generic biscuits, no cheap chocolates, no random jars added just to make the box look full. If it’s in a Norfolk hamper, it’s there on taste and quality – not because it was the cheapest thing on a price list.
  • Sustainable, thoughtful gifting
    Wherever possible, we use recyclable or reusable packing, plant a tree with every online order, and encourage customers to reuse baskets and boxes.
  • Total transparency
    You’ll always know what is in your hamper and who made it. Our product listings and hamper descriptions are written to be clear, honest and detailed – no vague “artisan treat” labels.

What qualifies as a true Norfolk hamper?

To carry the Norfolk Hamper Pledge, a hamper must meet all of these criteria:
  • Every edible/drinkable item is produced in Norfolk
  • Producers are clearly identified in the description
  • Core contents are Norfolk-first (no swapping out for non-Norfolk items just to cut costs)
  • Packaging is curated, not random – the hamper has been built around flavour, occasion and story, not the wholesaler’s clearance list
If a hamper contains a mix of Norfolk and carefully chosen non-Norfolk products, it sits in our Norfolk & Beyond Hampers range – still curated with care, but not labelled under the Norfolk Hamper Pledge

Why our pledge matters

For you
  • You know your gift is authentically Norfolk, not just in name.
  • You can talk about the producers in your card or at the table – proper story, not generic hamper fluff.
  • You’re getting better quality, not supermarket-style bundles in a wicker basket.

For Norfolk producers
  • More orders for our hampers mean more orders for small Norfolk businesses.
  • Fair pricing helps them grow sustainably, hire locally and invest in new products.
  • They gain visibility: every hamper is a mini shop window for their brand.

For Norfolk itself
  • Your spend stays in the local economy.
  • You help keep Norfolk on the map as a serious food and drink destination.
  • You support an ecosystem of farmers, makers, roasters, distillers, bakers, cheesemakers and more.

How we verify Norfolk-made products

We don’t just take a label at face value. Before a product makes it into a Norfolk hamper we:
  • Check where the business is based and where production actually happens
  • Look at producer accreditations, awards and press
  • Visit producers where possible, taste products regularly and gather customer feedback
  • Review ranges to ensure they remain genuinely Norfolk and high quality over time
If a product changes, moves production, or no longer meets our standards, it comes out of the Norfolk Hampers range. cheese care, shelf life and food safety

Norfolk Hampers vs Norfolk & Beyond Hampers

We offer two distinct types of hamper collections:

Norfolk Hampers – covered by the Norfolk Hamper Pledge
  • 100% Norfolk-made products
  • Perfect when you want to say: “This is Norfolk in a box.”
Norfolk & Beyond Hampers – carefully curated blends
  • Norfolk favourites paired with outstanding products from further afield
  • Perfect when you want the best of Norfolk plus a few exceptional “guest stars”
Both are curated to the same high taste and quality standards – but only Norfolk Hampers carry the Norfolk Hamper Pledge.

How to spot a hamper with the Norfolk Hamper Pledge

When you’re browsing our website, look for:
  • The words “Norfolk Hamper” (or Norfolk Villages / Norfolk Stately Homes hampers)
  • Clear mention of “100% Norfolk produce” in the description
  • A list of named Norfolk producers
If a hamper doesn’t meet the pledge, we won’t call it a Norfolk Hamper – even if it would be easier for SEO or marketing. We’d rather be honest than misleading.

You ask. We answer

Frequently Asked Questions

What is a Norfolk hamper?

A Norfolk hamper (under our Norfolk Hamper Pledge) is a gift hamper where every food and drink item is made in Norfolk by Norfolk-based producers. It’s a snapshot of our county’s best makers in one box.

Are all your hampers 100% Norfolk?

Not all of them. Only hampers in The Norfolk Hampers Collection are 100% Norfolk and covered by the pledge. Our Norfolk & Beyond Hampers range combines Norfolk favourites with carefully chosen products from elsewhere.

How do I know which producers are included?

Each hamper listing includes a detailed description of the contents and, where possible, the names of the Norfolk producers inside – from cheesemakers and chocolatiers to distillers and bakers.

Do you really plant a tree with every online order?

Yes. Every online order – including hamper orders – funds the planting of a tree via our tree-planting partner. It’s our way of giving something back for each parcel that leaves Norfolk.
Can I create my own Norfolk hamper?
Yes. Using our Create Your Own Hamper option, you can build a hamper entirely from Norfolk-made products. If you choose all Norfolk items, your bespoke hamper still upholds the Norfolk Hamper Pledge
Why don’t you add cheaper non-Norfolk products to keep prices down?
Because that’s how the term “Norfolk hamper” loses all meaning. Our pledge exists specifically to avoid that. If we need to add non-Norfolk products, that hamper will sit in the Norfolk & Beyond range, not under the Norfolk Hamper Pledge.

What is The Norfolk Deli Norfolk Hamper Pledge?

The Norfolk Deli Norfolk Hamper Pledge is a promise that any hamper in The Norfolk Hampers Collection contains 100% Norfolk-made food and drink from named local producers. The pledge guarantees that every item is genuinely produced in Norfolk (not just packed or labelled here), that local suppliers are paid fairly, that hampers are carefully curated without cheap “filler” items, and that each online order helps plant a tree. It’s designed to give customers confidence that when they search for or buy a “Norfolk hamper” from The Norfolk Deli, they are truly supporting Norfolk’s food and drink makers and the local economy