Norfolk's online farmer's market

WhataHoot Distillery

Bringing the best of Norfolk’s producers to your doorstep — anywhere in the UK.
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WhataHoot Distillery

Award-winning Norfolk gin & rum crafted with character, creativity & coastal spirit

Welcome to the WhataHoot Distillery Collection — a showcase of premium gins, rums and liqueurs handcrafted in the heart of King’s Lynn, Norfolk. WhataHoot is one of Norfolk’s most vibrant and innovative distilleries, celebrated for its bold flavours, beautiful bottles and unmistakably playful personality.

From their signature London Dry to limited-edition fruit gins, warming spiced rums and elegant liqueurs, WhataHoot brings together quality craftsmanship, Norfolk provenance and the kind of creativity that sets modern British distilling apart.

Whether you’re discovering WhataHoot for the first time or returning to a firm favourite, this collection brings together every bottle you’ll ever want to explore.

Crafted in King’s Lynn, Loved Across Norfolk

Founded in historic King’s Lynn, WhataHoot Distillery combines small-batch production with high-quality botanicals, locally inspired flavours and a fun-loving approach to craft spirits. The distillery has quickly become one of Norfolk’s leading names, producing award-winning spirits that celebrate both tradition and innovation.

Their onsite gin school, creative limited releases and distinctive branding have gained national attention — while their commitment to Norfolk flavours keeps them closely tied to the region’s identity.

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WhataHoot - Signature Vodka - Norfolk Deli
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WhataHoot

WhataHoot - Signature Vodka

£45.00
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WhataHoot - Tawny Orange Spiced Rum - Norfolk Deli
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WhataHoot

WhataHoot - Tawny Orange Spiced Rum

£50.00
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WhataHoot - Signature Golden Rum - Norfolk Deli
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WhataHoot

WhataHoot - Signature Golden Rum

£50.00
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WhataHoot - Sloe Gin - Norfolk Deli
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WhataHoot

WhataHoot - Sloe Gin

£50.00
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WhataHoot - Tawny Orange Gin - Norfolk Deli
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WhataHoot

WhataHoot - Tawny Orange Gin

£50.00
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WhataHoot - Raspberry & Pink Peppercorn - Norfolk Deli
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WhataHoot

WhataHoot - Raspberry & Pink Peppercorn

£50.00
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WhataHoot - Strawberry & Passion Fruit Gin - Norfolk Deli
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WhataHoot

WhataHoot - Strawberry & Passion Fruit Gin

£50.00
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WhataHoot - Naval Strength Gin - Norfolk Deli
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WhataHoot

WhataHoot - Naval Strength Gin

£60.00
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WhataHoot - Signature Dry Gin - Norfolk Deli
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WhataHoot

WhataHoot - Signature Dry Gin

£50.00
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What Makes Norfolk’s Online Farmers Market Different?

Norfolk’s Online Farmers Market isn’t a reseller — it’s a curated showcase of the county’s best small-batch producers. Every product is handpicked for its provenance, quality, and connection to Norfolk’s landscape. We work directly with over 80 local makers, from cheesemakers and bakers to roasters, distillers and small family-run farms. Unlike marketplaces that mix national brands with “local-style” products, everything here is genuinely Norfolk-made. You get seasonality, authenticity and craftsmanship — all backed by the ease of online shopping, national delivery, click & collect, loyaltoy points on every order, and a tree planted in your name. It’s the closest you can get to a traditional farmers market… without leaving your home

You ask. We answer

Frequently Asked Questions

What is Norfolk’s Online Farmers Market?

It’s an online marketplace created by The Norfolk Deli showcasing the very best Norfolk-made produce. Everything you’d expect from a traditional farmers market — local, seasonal, small-batch, artisan — but available online, seven days a week, delivered nationwide or collected in-store

Is all the produce really made in Norfolk?

Yes. Every product in this collection is genuinely Norfolk-made. We work directly with over 80 local producers, from bakers and cheesemakers to brewers, jam-makers and distillers. If it isn’t made in Norfolk, it isn’t included.

How is this different from a normal farmers market?

You don’t have to wait for a Saturday morning or travel across the county. You get the same local makers, the same quality, the same seasonality — with the convenience of online ordering, click & collect, and tracked nationwide delivery.

Why choose The Norfolk Deli’s online market instead of other retailers?

We offer something supermarkets and department stores simply can’t: 100% Norfolk provenance, hand-selected products, small-batch quality, direct relationships with local makers, and the ability to mix fresh produce with pantry items, drinks, and even cheese — all in one basket
Do you offer click & collect for local customers?
Yes. Order online, choose “Collect from The Norfolk Deli,” and we’ll let you know as soon as your order is ready. No paperwork, no waiting, no limited order sheets — just a modern take on a traditional deli counter.
How do you choose which producers to work with?
We prioritise local businesses who share our values: exceptional quality, ethical production, and a commitment to Norfolk ingredients and craftsmanship. Every producer is personally vetted and each product is tasted, tested, and assessed before joining the range.
Can I mix items from different Norfolk producers in one order?
Absolutely. The whole purpose of Norfolk’s Online Farmers Market is to bring the county’s best producers together in one place. You can build your own selection or even combine items into a custom hamper.
Do you plant a tree with every order?
Yes. Every online order plants a tree — including orders from the farmers market collection. It’s our way of giving something back and creating a little more good with every basket.
Can I include a personalised message if I’m sending Norfolk produce as a gift?
Yes. Add your message at checkout and we’ll include it with your order at no extra cost. Ideal if you’re sending a Norfolk-made gift to friends or family anywhere in the UK.
Is this the same as buying from a physical farmers market?
In many ways, yes — the product quality and provenance are identical. But you also get instant confirmations, delivery updates, no queues, no parking, and access to a far wider range than any single market stall could ever offe
Reasons to Love The Norfolk Deli ...
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From Norfolk to Your Door

We offer reliable next-day delivery across the UK, with deliveries made Tuesday to Friday. Simply select your preferred delivery date at checkout, and we’ll do our best to match it—delivering on the closest available day within that structure.

Please note: No deliveries are made on weekends or Mondays.
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Add a Personal Touch to Your Gift

Make your hamper even more special with a personalised message, included free of charge with every order. Whether it’s a heartfelt note, a celebratory message, or something cheeky to make them smile, we’ll handwrite your message on one of our Norfolk Deli gift cards for that thoughtful finishing touch.

Just enter your message at checkout and we’ll take care of the rest—because great gifts deserve great words
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Every Order Plants a Tree

We believe in giving back—and that every small action can make a big difference. That’s why, for every order placed, we plant a tree in partnership with a verified reforestation project.

Shop with us, and grow something good
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Subscribe. Shop. Earn Rewards

Get more from every order with The Norfolk Deli loyalty programme. 

Points can be redeemed for money off future purchases, so the more you support local, the more you save. It’s our way of saying thank you for shopping small and loving Norfolk as much as we do.


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Orders may arrive +/- 2 days from your preferred delivery date.

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