British Chilli Sauces & Heat-Filled Flavours
Over 25 years of chilli expertise, with Norfolk at the heart of the story
Chillis Galore is a long-established British chilli brand with more than two decades of experience creating chilli jams, sauces, condiments and heat-filled flavours.
Founded in Norfolk in 1999, the business has built a loyal following by concentrating on something deceptively simple: flavour first, heat second. These are products designed to be eaten and enjoyed, rather than chilli being used simply as a test of endurance.
In 2025, Chillis Galore entered a new chapter when Max and Sonya took over the business, bringing new energy and ambitions for growth while continuing a Norfolk food story that had already been more than 25 years in the making.
About Chillis Galore
Founded by Kathy and Richard, Chillis Galore became a familiar name at shows, farmers' markets and kitchen tables across Norfolk and beyond. Over 26 years they developed a loyal following for their distinctive spicy-sweet chilli jams, jellies and sauces, winning awards and becoming part of people's food memories along the way.
Following the change of ownership in 2025, Max and Sonya took on stewardship of the brand with respect for that heritage. They spent time in the kitchen with Kathy, learning the recipes and techniques first-hand before taking Chillis Galore into its next generation.
And for Max and Sonya, this wasn't simply the acquisition of an established food business.
It was much more personal than that.
A Chilli Story That Goes Back Generations
For Max, Chillis Galore wasn't a brand he suddenly discovered. It was one he grew up with.
As a child in North Norfolk, Jamaican Peppers Jelly was always on the table at his grandmother Marita's house – she was one of the earliest Chillis Galore customers. When Marita passed away, Max's mum, Michèle, continued the tradition, always making sure there was a jar within reach.
Chillis Galore subsequently became part of Max and Sonya's own story. The first chilli jam Sonya ever tasted was a jar of Jamaican Peppers Jelly that Michèle bought for their first meeting. It instantly became a favourite.
After Michèle sadly passed away, Max and Sonya tried to track down the jam they loved but couldn't remember its name. Then, while clearing out the car before her memorial service, Max discovered the jar buried in the boot.
Sonya searched for it online that same day – and discovered that Kathy and Richard were looking for someone to carry Chillis Galore forward into its next chapter.
The rest, as they say, is Norfolk fate.
From Norfolk Beginnings to a Much Wider Audience
And since Max and Sonya took over, Chillis Galore has grown.
What was once a range predominantly enjoyed by customers in and around Norfolk is now finding a much wider audience, with demand increasing significantly from larger retailers, particularly in and around London.
With growth comes the need for additional production capacity.
To meet that demand, Chillis Galore has added production facilities in London alongside its existing production kitchen in Weybourne. The additional capacity allows Max and Sonya to satisfy the requirements of considerably larger customers further afield without losing the Norfolk operation at the heart of the business.
For us, that's an important distinction.
The Chillis Galore products we stock at The Norfolk Deli continue to come to us through their Weybourne production operation here in Norfolk.
And the Norfolk story isn't standing still.
There are plans to expand the operation here further, including the development of a chilli farm and larger production facilities – potentially taking Chillis Galore's Norfolk roots into an even more exciting next chapter.
It's actually something we love to see: a Norfolk food business creating something people love, finding a much bigger audience and growing to meet that demand while continuing its connection with the county where the story began.
Why We Stock Chillis Galore
At The Norfolk Deli, we're always looking for producers with a genuine story behind what they make, and Chillis Galore certainly has one.
There's more than 25 years of chilli-making heritage behind the range, but this isn't a brand standing still. Max and Sonya are taking something they have a genuine personal connection with and introducing it to a new and growing audience.
Most importantly, the products deliver on flavour.
From spicy-sweet jams and jellies to sauces and condiments, chilli is treated as an ingredient rather than a gimmick. They're versatile products designed for real food – whether that's adding heat to a sandwich, transforming a cheeseboard, glazing meat, stirring into a sauce or simply keeping a favourite jar permanently within reach.
For us, Chillis Galore represents both sides of something we're particularly passionate about: celebrating Norfolk's food heritage while watching the businesses behind it grow and succeed far beyond the county.
This isn't a takeover story.
It's the passing of the chilli baton – and the next chapter is already getting hotter.
