Our foodie journey began many years prior to opening our shop on the 3rd January 2014. We have a passion: for good food and a deep respect for the people who produce it. That passion evolved into a mission—to showcase not only the very best of Norfolk’s incredible food and drink scene by supporting local, artisan producers but to also focus on one of our other great passions in life... Cheese!
When we opened The Norfolk Deli, we didn’t just want to be another shop. We wanted to create a business which where quality matters, sustainability is valued, and every product has a story.
What We Believe In:
- Local First – We champion Norfolk’s finest, from cheese and charcuterie to chutneys, jams, wines, and bakes.
- Artisan Always – Whether British or continental, we choose small-batch, handcrafted goods you won’t find on supermarket shelves.
- Supporting Sustainability – We work closely with producers who share our ethical and eco-conscious values.
- Making Gifting Personal – Our hampers are carefully curated, each one telling a story of local pride and artisan excellence.
By staying true to these core values, we’ve been proud to see our hard work recognised over the years with multiple awards—including the honour of being named “ Best Deli ” in the 2024 national Farm Shop & Deli Awards. as well as best regional retailer . In 2023 our passion for cheese was recognised when we were included in a list of Inspirational Cheese retailers. This year (2025) The Deli won the accolade of best independent retailer at the West Norfolk & King's Lynn Business awards and we were very grateful for a wonderful article in Speciality Food Magazine where we are included in a list of Britains Best Delis"
But to us, The Norfolk Deli isn’t just a shop—it’s a celebration of Norfolk’s rich food heritage. Whether you’re popping in for your weekly favourites, building a bespoke gift hamper, or ordering from our online Norfolk Farmers Market, we’re here to make every experience delicious, personal, and unforgettable.