Championing Norfolk Producers

At The Norfolk Deli, working with independent Norfolk producers is not a marketing theme — it is how our business operates.

For more than a decade, we have built direct relationships with artisan food and drink makers across Norfolk. Every producer we stock is selected for quality, integrity, and genuine provenance. We curate carefully. We do not list indiscriminately.

This page explains how we choose Norfolk producers, how those relationships work, and where you will find their products across our site.

Why Provenance Matters in Norfolk Food & Drink

Provenance means knowing who made the product, where it was made, and how it was produced.

In a county known for dairy, orchards, arable farming, and coastal influence, small independent producers play a vital role in maintaining flavour, regional identity, and craft standards. When retailers work directly with producers — rather than through anonymous supply chains — quality and traceability improve.

For customers, that means:

• Clear origin
• Consistent quality
• Proper value for the maker
• Products with character

For producers, it means working with a retailer who understands small-batch production, seasonality, and realistic growth.

How We Select Norfolk Producers

Every Norfolk producer we work with is chosen against practical, repeatable criteria.

1. Taste comes first
   All products are tried and assessed before being stocked. Flavour, balance, and consistency matter more than novelty.
2. Genuinely made in Norfolk
   We prioritise producers who grow, distil, mature, roast, blend, or manufacture in Norfolk — not those who simply package or brand here.
3. Independent or small-batch by design
   Most of the producers we work with are owner-led or family-run businesses.
4. Reliability and standards
   Quality must be repeatable. We work with producers who maintain clear production standards.
5. Shared values
   Transparency, sustainability, and pride in craft are fundamental.

This approach allows us to curate a focused Norfolk range rather than dilute it.

Some of the Norfolk Producers We Work With

Below are just some of the Norfolk producers we’re proud to work with — each bringing something distinctive to the county’s food landscape. Each name links to a dedicated profile in our Producer Hub, where you can explore their story and the products we stock in more detail.

• Mrs Temple’s Cheeses
• Norfolk & Better Farm
• St Jude Dairy
• Archangel Distillery
• Black Shuck Distillery
• Cobble Hill Vineyard
• Norfolk Tea Co
• Norfolk Coffee Company
• Leigh's Bees Honey
• Moongazer Brewery
• Chillis Galore
• Candi's Chutney

This list evolves as new producers emerge and ranges change, but the principles behind every partnership remain the same.

From Producer to Product

Once a Norfolk producer is selected, ranges are introduced carefully and expanded based on demand, seasonality, and supply.

Some products are available year-round; others appear seasonally. Small-batch production means availability reflects real agricultural and production cycles. We see this as a strength rather than a limitation.

You will find Norfolk producers represented across:

• Our Norfolk collections
• Artisan cheese selections
• Norfolk gift hampers
• Cheese boards featuring Norfolk cheeses and accompaniments
• The Norfolk Producer Hub

These connections are deliberate and designed to allow customers to explore food by maker as well as by category.

Our Commitment to Norfolk Producers

Every product we stock from Norfolk represents a relationship.

Our role is to:

• Curate carefully
• Present producers accurately
• Support small-scale food & drink businesses
• Maintain standards over time

Behind every product is a producer, a place in Norfolk, and a decision to prioritise quality over scale.

That commitment shapes everything we do.