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"The True Cost of Sending a Jar of Jam: Why Postage and Packaging Can’t Be Free"
In an era of online shopping where consumers have grown accustomed to free delivery, the cost of postage and packaging remains a significant challenge for small businesses. While big corporations can absorb or subsidise shipping costs, small businesses face an uphill battle, especially when selling single, low-margin items like a jar of jam. Let’s break down the cost structure and explore why “free shipping” isn’t feasible for many. The Cost of a Jar of Jam We have broken down costs to bring the small producer sells a jar of jam to a retailer for (in producer selling a premium jar...