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Why It’s On Our Shelves
Rich, fruity & wonderfully smooth
Produced in Norfolk by WhataHoot →
Rich, fruity and unmistakably Norfolk, WhataHoot Sloe Gin is made using handpicked Norfolk sloes to create a beautifully smooth spirit with deep fruit flavours and a distinctive local character.
At 30% ABV, it's stronger than many traditional sloe gins, giving it a little more structure and spirit character alongside the natural sweetness and rich, fruity flavour of the sloes.
Made by WhataHoot in King’s Lynn, this is a wonderfully versatile bottle to have on hand. Enjoy it slowly on its own, serve over ice, lengthen with a mixer, or add rich hedgerow fruit flavours to cocktails.
It's particularly suited to autumn and winter drinking, but there's absolutely no reason to restrict a good sloe gin to the colder months.
As WhataHoot puts it: Dabble, Tinker & Enjoy.
What does WhataHoot Sloe Gin taste like?
WhataHoot Sloe Gin has a rich, smooth and fruity character, with the natural sweetness and distinctive dark fruit flavour of ripe sloes.
At 30% ABV, it has more strength than many sloe gins, helping balance the sweetness and giving the finished drink a fuller character.
Is WhataHoot Sloe Gin made with Norfolk sloes?
Yes. WhataHoot makes its Sloe Gin using handpicked Norfolk sloes, giving this traditional British drink a particularly strong connection to the county.
Combined with WhataHoot's King’s Lynn roots, it's an excellent choice for anyone looking for a genuinely Norfolk-inspired spirit.
How strong is WhataHoot Sloe Gin?
WhataHoot Sloe Gin is 30% ABV.
That's stronger than many sloe gins, making it a good choice if you want the rich fruitiness of sloe gin while still enjoying the strength and character of the underlying spirit.
How do you drink sloe gin?
Sloe gin is remarkably versatile. Try WhataHoot Sloe Gin:
- Neat at room temperature
- Served over ice
- With tonic or soda water for a longer drink
- Added to sparkling wine for a fruity aperitif
- As an ingredient in gin cocktails
- As an after-dinner drink
Its rich fruit character also makes it particularly enjoyable during autumn and Christmas.
Where is WhataHoot Sloe Gin made?
WhataHoot is based in King’s Lynn, West Norfolk, with this Sloe Gin combining the distiller's Norfolk roots with handpicked sloes from the county.
Why we like it
Sloe gin is one of those wonderfully British drinks that doesn't need reinventing. What makes WhataHoot's version particularly interesting is its local story – Norfolk sloes, a King’s Lynn producer and a punchier 30% ABV.
Rich, fruity and very easy to enjoy.
ABV: 30%
Style: Sloe Gin
Made with: Handpicked Norfolk sloes
Producer: WhataHoot, King’s Lynn, Norfolk