Why It’s On Our Shelves
Golden apricot jam with bright sweetness and gentle tang
Made with carefully selected apricots, Norfolk Larder Apricot Jam delivers the beautifully balanced flavour that makes this classic preserve so loved. Cooked in small batches to preserve the fruit’s natural character, the result is a smooth, golden jam with a rich apricot sweetness and a delicate tang.
Soft, fragrant and wonderfully spreadable, it pairs perfectly with warm toast, croissants and pastries. The vibrant apricot flavour also works beautifully in baking, glazes and desserts.
Produced with care and traditional methods, this is a timeless pantry staple that celebrates simple ingredients and proper jam-making.
Perfect Pairings
- Warm buttered toast
- Fresh croissants and pastries
- Brioche and soft breads
- Soft cheeses such as brie
- Natural yoghurt or porridge
Ideal Uses
- Classic breakfast spread
- Fill pastries and cakes
- Glaze fruit tarts or roast meats
- Add sweetness to yoghurt and granola
- Serve with cheeses on grazing boards
Key Product Highlights
- Made with real apricots
- Small-batch traditional jam
- Smooth, golden texture
- Sweet fruit flavour with gentle tang
- Perfect for breakfast, baking and desserts
- Ideal for hampers and gifting
Perfect for Norfolk Deli Hampers
A jar of apricot jam adds colour, warmth and classic flavour to any hamper. It’s a versatile preserve that works beautifully in breakfast hampers, afternoon tea gifts and gourmet food selections.
Ideal for:
- Breakfast hampers
- Afternoon tea hampers
- Family food hampers
- Gourmet gift boxes
- Corporate food hampers
Why We Stock It
At The Norfolk Deli, we love preserves that celebrate proper fruit flavour and traditional craft. This apricot jam delivers exactly that — simple, comforting and endlessly versatile.