In summer 2017, Ben Crisp (founder and official head rum taster) had for many years claimed that he didn’t like rum, was given a taste of a truly remarkable rum which tasted like no rum that he had tried before. Thinking he had made a mistake with his choice of spirit for many years, Ben went on to try and sample many more rums to start a new collection to complement his growing gin cabinet. However, he soon discovered that this was a one-off, although there were some ‘nice’ rums, none could match the rum he experienced that night. After some very tipsy investigating, he was surprised by how few rums are actually made in England, with the majority having the base rum imported from the Caribbean and then having flavours added. A gap in the market was discovered to compliment his new passion, and Norfolk Rum was born.
So he set off on his adventure, with a number of goals. To create a unique rum that is rooted in Norfolk, using its unique offerings to flavour the superior base rum. A rum that doesn’t burn when drunk, just a feeling of warmth and finally a drink that could convert anyone who claims they don’t like rum, just as it did with him on that night in 2017.
After hours of tasting, deliberating on flavour combinations, and sending testers to all the people he knew, The Norfolk Spirit Company was born with its flagship Rum, Norfolk Rum with Norfolk honey and vanilla.